If you’re like me, 2012 doesn’t feel that long ago, and that’s probably because so much was the same but different. Five years is a significant amount of time, and over those years, things have subtly changed. Back in 2012, for example, we had reality stars, but back then it was Honey Boo Boo. Waco was known for cults and not for Chip and Joanna Gaines. People were freaking out about Mayan calendars, and now we’re just freaking out because nuclear war is back on the table. See—same but different!
Okay, I kid (mostly?), but despite 2012 not being that long ago, things have changed fairly drastically, and nowhere is that perhaps more evident than video content. Back in 2012, for example, a younger generation had begun to turn away from traditional cable providers and turning to YouTube to be their primary source of entertainment.
Also, back in 2012, you might be content to sit through a blog post and read all about it, but this is 2017! Instead of reading a bunch of boring words—and really, who reads anymore?—we made a video explaining how video has changed over the last 5 years. Our own Matt Mariaux does a great job exploring how video content marketing and social video has changed, so take a little time out of your day to listen to the dulcet tones of our video content director.
Josh Duke is the director of content at 2930 Creative and believes that YouTube killed the video star.