We get it: you don’t like agencies. Having done this for five years, I’ve heard every reason in the book for why a company won’t hire my agency. Some are practical and budget-related (you can find out if we’re a good match for you by clicking here), and some are personality-related (we’re weirdos, we get it). Here are the top reasons companies tell us they won’t work with us, and how we prove them wrong.
Psst, I have a secret to tell you: 2930 Creative is a small agency. Shocking, right? You can probably imagine, we’re huge small agency evangelists. As digital marketing evolves, so does the access to various resources. Because of this, there has been a rise in the number of small agencies specializing in digital marketing in the last five years. Organizations that would not have previously been able to afford to hire an agency now have several options.
Hiring an agency can be a tough decision. You may have objections. You may not be comfortable with hiring a small agency. There are many things to think about when you do decide to move forward and hire an agency, and there are plenty of questions to be asked.
At 2930 Creative, we celebrate love and diversity all month long for Pride Month. We have strived to build a company that welcomes everyone and discriminates against no one, but it is easy to forget that just a few years ago, LGBTQ rights were severely limited in America and representation was abysmal. While there are still plenty of issues worth fighting for related to LGBTQ rights, things have gotten better in America and LGBTQ representation is on the rise.
Full disclosure: I didn’t watch the Oscars, but I watched the commercials. I’m glad I did it this way because there are some great commercials that are getting lost in the kerfuffle surrounding La La Land and Moonlight’s Best Picture snafu. The New York Times, Cadillac, Hyatt, and more turned their advertising into activism and raised awareness about causes that they care about.
Livestreaming has exploded in 2016, going from an interesting novelty to a mainstream, must-have for national brands and smaller companies alike. In 2017, we are certain the trend of livestreaming content will continue, but before we start looking ahead, we wanted to take a look at the year that was. Here are the top 3 livestreaming trends of 2016 (with a bonus prediction for 2017).
It’s the most wonderful time of the year! The time when we celebrate the true reason for the season: advertising. I kid of course! Christmas is about more than buying things and having the best-decorated home on the block, but advertising and Christmas go way back. For one thing, the Santa we know and love was actually shaped by Coca-a-Cola.
Advertising is such a part of our culture, so why wouldn’t it be part of our most important holiday season? We got together to create a list of some of our favorite holiday ads throughout the year.