Balance Credit provides short term lending to qualified applicants in need of emergency funding. Using geo-targeting and geofencing in outlined areas where Balance Credit provides services, 2930 Creative’s retargeting campaign is served to visitors coming to a landing page from a direct mail campaign. The retargeting campaign has decreased the cost per acquisition for Balance Credit by nearly 70% on average, and has recaptured a large portion of the audience dropping off after viewing the landing page for the first time. Through the campaign, the number of qualified applicants completing their application has also increased.
2930 Creative also worked with the Balance Credit team to develop marketing personas as well as corporate culture imagery. 2930 Creative helped Balance and sister companies develop branding, colors, and new logo treatments.