michigan mutual

.about this project

2930 Creative worked with the Michigan Mutual team to connect with millennial and new homebuyers for retail division MiMutual. Using Facebook and Twitter, 2930 Creative crafted a message focused on guiding new homebuyers with education about home improvement and mortgages. The mortgage company saw fast growth and engagement on the corporate Facebook page. During 2930 Creative’s management, the page increased from less than 500 page likes to nearly 4000. Engagement rates soared, and the company saw an increase in appointments at local branches.

2930 Creative worked with the Michigan Mutual team to connect with millennial and new homebuyers for retail division MiMutual. Marketing coordinator Eric Smith worked with the 2930 design team to create a fresh modern look for the mortgage company’s branding. Elements included a welcome package for new loan officers, an full color corporate newsletter, and bright engaging social media graphics.