Psst, I have a secret to tell you: 2930 Creative is a small agency. Shocking, right? You can probably imagine, we’re huge small agency evangelists. As digital marketing evolves, so does the access to various resources. Because of this, there has been a rise in the number of small agencies specializing in digital marketing in the last five years. Organizations that would not have previously been able to afford to hire an agency now have several options.
Lead by Talent and Experience
So many small agencies, including 2930 Creative, are lead by industry pros with years of experience working with top level brands. Your company can have direct access to some of the best minds in the industry for sometimes as much as a 30-50% lower price tag than that of a larger agency. For less money, you will get direct access to a talented and experienced team.
Higher Level of Accountability
Smaller agencies have less people (who knew?!), which means that there are less people to pass the buck and dodge accountability. If there is a problem, you will have direct access to an executive, or perhaps even an owner, pretty quickly to resolve the problem. Small agencies exist because of the personal connections we are able to form with our clients, something completely dependent on mutual trust. Small agencies don’t have large recognizable names to rely on, only our work product and relationships. We are successful when our clients are successful.
More Flexible Contract Terms
Aren’t quite sure where and how to spend your budget? Small agencies can provide more flexible contract terms that will allow you to best understand what works, and what doesn’t. Whether you are just starting to dip your toe into the world of digital marketing or you are a seasoned pro, more flexible contract terms will allow you to be more agile when it comes to making changes to your services.
Stronger relationships with any vendors result in so many more benefits. To begin, a higher level of trust in the client-agency relationship takes a front seat. Reports become more transparent, and recommendations become more personal and better thought-out. Overall strategy starts to perform better because it is based on a mutual trust and respect. Your budget dollars become worth that much more when a positive client-agency relationship partnership is fostered.
The cost of hiring a full service marketing team in-house is exorbitant, and very often prohibitive for many midsize organizations. For just a paid search specialist and social media manager alone, you will likely need to invest over $100,000 a year in salary, payroll costs, software, and education expenses. Working with a small agency means having access to a full team – social media managers, paid search specialists, copywriters, video producers, and web developers – for a fraction of that cost.
When you need a solid strategy and a marketing team with good experience, look no further than investing in a small agency relationship. These relationships will provide you with a high level of service, effective strategy, and level of accountability that you may not be able to access in freelancers or larger agencies.