In mid-2016, Greystar Real Estate Management approached 2930 Creative about a new content strategy for their growing brand. Greystar’s properties are located in cities around the country. Greystar requested content that highlights the best in eco-friendly living, local highlights, and brand partnerships in local areas. 2930 Creative’s content team also provides advertorial and video content to related publications. 2930 Creative also distributes these articles on social media channels.