Once upon a time, advertising on Facebook was easy. Make a post, get some likes, and watch the interactions roll in. Nowadays, if you don’t have a Facebook ad budget, you’re not getting the most out of Facebook. Fortunately, you have a number of options when it comes to Facebook advertising options, as well as flexibility when it comes to budget.
2930 Creative can help you maximize your Facebook advertising. Contact our team today to get started.
Our team uses advanced targeting and research to get the best results. Advanced targeting enables us to reach specific segments of your audience and potential fans, allowing us to craft the exact messages to get them excited about your business. We accomplish this by researching your audience and constantly refining customer profiles to make sure you get the most response. Great research and precise targeting means that you will get the most return for your Facebook advertising budget.
Facebook is constantly looking for new ways to help you connect with audiences, and you can bet that whatever new feature they roll out will soon have a way to advertise on them. Over the years, Facebook has greatly expanded the ways that brands can advertise to their audiences.
Here is a quick rundown of the current ways you can advertise on Facebook:
Audience Network and Timeline Feed Advertising
The ads that started it all, these advertisements appear in various places and usually feature an image, a call-to-action, and some text. These ads are an effective way to get audiences to click on a link and visit a website or, preferably, a landing page. These ads can appear in the right column, newsfeed, and mobile newsfeed.
Video is a potent way to reach audiences. Facebook loves videos, and audiences more and more prefer interacting with videos than static images. Video ads should ideally be between 15-30 seconds. (P.S. The 2930 Creative team makes award winning videos, perfect for Facebook ads!)
Boosted Page Posts
The posts that your business page creates every day sometimes could use a little boost. A boosted post increases the post’s reach. Furthermore, when you start boosting a post, you gain access to features usually reserved for ads, like targeting certain audience segments and geographical locations.
Product Carousel Ads
Similar to traditional ads, the carousel ads display up to 10 images or videos, each with their own headlines, links, and call-to-actions. Carousel ads are a great choice when you have a number of products to sell or special offers.
Dynamic Product Ads
Retargeting is an effective way to convince customers to finish making a purchase, and the dynamic product ads are Facebook’s equivalent. Retargeting is a great way to subtlety remind customers that they haven’t finished a sale or suggest related products.
2930 Creative’s Facebook ad specialists will create successful funnels based on audience type, engagement with previous content, and retargeting campaigns to get you the desired results.
The team at 2930 Creative has helped businesses of all sizes maximize their advertising budget and get qualified leads. With our team constantly refining your Facebook ads, you can expect advertising on Facebook to be one of the most cost-effective ways to gain new business. Have questions? Ready to get started with Facebook advertising? Contact our team today!