The Katy Trail attracts thousands of visiting Dallas tourists yearly, and is considered the jewel of the Uptown Dallas district. The Friends of the Katy Trail organization supports the Trail through fundraising and awareness campaigns, and also supports the only official website for the Katy Trail. In 2016, 2930 Creative was tasked with creating a new website for the Friends of the Katy Trail with only 8 weeks prior to the opening of their annual 5k registration. The 2930 team rose to the challenge and not only created an informative and interactive site, but met the deadline in time for the 5k registration. The current website works with Luminate CRM and Convio.net to collect donor information and history, as well as collect information for ongoing email campaigns.